Vino Crudo

Brand identity
Defining the in-store graphic presence of a micro-importer of natural wines. Capturing the playful nature of the shop's compact neighborhood location, yet allowing space for the unique details that define natural wines.
2024
Client: Vino Crudo, Wethersfield CT

Discovery

Translating inspiration images provided by the client - vintage Italian and Art Deco typefaces, mid-century posters and color palettes, and simple beverage and cuisine illustrations - into a curated selection of sketches, typefaces, and logo concepts, ensuring alignment with the client's brand identity and creative direction.

Style Guide

Print Assets

Display cards -- completed by hand -- to differentiate types of wines. Each wine type features a distinct symbol.

Hanging wine labels. Double-sided. Featuring wine-type symbols defined by the display cards.

Postcards. A playful detail for customers and a subtle reminder of the wine's global scope.

Loyalty cards.

Tissue paper.